Let's talk about your fantasies.
Most ads that grace your Facebook or Instagram feed are available every business owner's fantasy: more income with a heckuva lot less work… get paid to be you… utilize this 3-step formula to finally find true freedom.
Most of these ads look pretty very similar because they're selling an outcome — an outcome that inspires you to buy. You will find photos of beautiful destinations. You will find videos with soft, natural lighting. You will find charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, you will find blog posts, email courses, and webinars that can tell you more about what are the results in between now and full fantasy realization. But the details come in the product they're selling or the service they're offering.
And rightfully so! When you have something that's the potential to generate the greatest fantasy, you need to absolutely get paid for that.
Needless to say, what comes involving the “now” and full fantasy realization — that's where our brains start to play tricks on us.
This doesn't just happen with business training or services, either. It happens anytime someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… actually, most consumer industries are about fantasy fulfillment.
We know so it will take time and work to generate our dream outcome. We know you will have detours to follow and mistakes made. We know it's never quite as easy and straightforward because it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume that our dream of working from the beach, traveling full-time, putting the children through college, or — say — developing a custom tiny house in the Flathead Valley of Montana is simply right nearby and we act like our success is just a foregone conclusion.
That is where the story starts with today's guest, Tommy Griffith.
Tommy may be the founder of ClickMinded , a comprehensive digital marketing training company that started as a simple visit, in-person SEO workshop.
I'll let Tommy let you know the whole story — but suffice to state so it includes leaving a congrats at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with a fairly unexpected go on to bring the organization into its next stage.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the manner of his execution.
Now, let's discover what works for Tommy Griffith!
